The Charleston Metro Chamber is a membership organization, 1,700 members strong, serving as a collective voice to drive solutions for a thriving community. We tackle the toughest regional challenges like housing attainability, infrastructure, and bridging the talent gap while creating exclusive access, networking, and leadership opportunities to grow your business and your employees.
Your work was outstanding and the videos bring to life the meaningful and relevant work the Chamber has achieved in these areas and the opportunities that still are ahead of us. The videos will be unveiled twice today. First with our Accelerate Leaders Cabinet as we usher them into the work they will be undertaking in gaining investor commitments for the Accelerate 2030 campaign. I am extremely appreciative of your hard work and thrilled with the videos.
Bryan S. Derreberry
President & CEO
Charleston Metro Chamber of Commerce
Situation // Task
Accelerate Greater Charleston has established itself as a successful initiative of the Charleston Metro Chamber of Commerce. In order to continue the success with Accelerate 2, the Chamber has set a financial goal over the next three years. To secure and retain the current contributions, investors want to see success stories of how their money is making a difference. The best way to achieve this is to produce a series of Chamber Spotlight videos that will humanize the initiative and make an emotional appeal to those investors. More people deserve to know about the impact of Accelerate Greater Charleston.
2:50 Min Spotlight Video
Imagine a film that follows the journey of multiple students participating in the career academy and the youth apprenticeship programs. By focusing on the student's perspective, we took the viewer on an emotional and visual exploration.
Motion Filmworks worked together with the CMCC to hand-select three characters to be the voice and focus of this story. We also identified strategic film locations that would drive the narrative forward. By using our visually-creative skills and storytelling techniques, we were able to humanize the success stories of the talent development program of the Charleston Metro Chamber of Commerce and the importance of these programs to our economy and communities.