KBWA'S CHALLENGE
Most people have no idea what goes on behind the scenes to bring your favorite beer to a bar or retail shelf. The Kentucky Beer Wholesalers Association needed a marketing tool to educate the public on the important impact beer distributors have on their state's economy and community.
OUR VIDEO SOLUTION
A strategic 3-minute video was exactly what they needed. Over the course of 3 Days, our team traveled throughout the state of Kentucky to film authentic interviews with industry experts and document the story behind beer distribution. The locations we filmed included a variety of distributors warehouses, a supermarket, a convenience store, and at the historical Churchhill Downs in Louisville. With over 6 hours of footage captured, our team of editors hand-selected the best clips to craft a video that achieved our clients goals.
HOW THEIR
VIDEO IS USED
Played at National Conventions
Shared Directly with Legislators
Featured on Website Homepage
Direct Email Marketing
Warehouse Tours
Social Media
PRODUCTION DETAILS
3 Days of Filming in KY
Crew Size: 3
# of Distributors: 3
# of Interviews: 8
WHAT WE DELIVERED
3:11 Minute Brand Story Film
Website Banner Video
(2) 30 Second Social Media Videos
Lifestyle Photography
CLIENTS TESTIMONIALS
Elizabeth Brogdon, President of WSWA
Wine & Spirits Wholesalers Association of South Carolina
Motion Filmworks provided an outstanding finished product. Dorian and Maggie ensured a seamless process. They took a group of people who are not used to being on camera and made everyone feel comfortable. Their prep work prior to filming made sure that their film was exactly what we needed. Dorian and Maggie made the planning and filming process run so smoothly because of their creativity, knowledge, and experience. I highly recommend them!