JYL BONAGURO
ARTIST DOCUMENTARY & BRAND VIDEO
BRAND STORY VIDEO
SHORT DOCUMENTARY
THE CHALLENGE
Self taught marble carver, Jyl Bonaguro, desired to produce a Brand Story Video that captured her artist story and the technique behind her sculptures. After exhibiting her marble sculptures in the US, Jyl decided it was important to raise money and visit Italy. For in Italy, she would be able to study in Pietrasanta under Christian Lange and purchase new tools and marble supplies. These steps would lead up to her ultimate goal of carving a female figure at the same scale as Michelangelo's David.
OUR SOLUTION
Produce a brand story video that embodies Jyl Bonaguro's unique craft of traditional marble sculpting and technique. We captured stories of her past, along with Jyl at work carving, to bring the viewer into her world.
During this process we discovered that with only two years of carving and no formal education under her belt, Jyl had a strong desire to experience Statuario marble found only in Cararra, Italy. It would be in Italy that Jyl could connect with a master carver to share, learn and create for her future
projects. We followed Jyl to Italy to capture her story and so Lifted was brought to life.
This documentary film uncovers the real side of marble carving.
Lifted, was filmed in Pietrasanta and Carrera, Italy. This film premiered at her May, 2018 Gallery showcase where the largest collection of her work was on display for sale. This video is showcased on the web, throughout social media, in art galleries, in direct email marketing and in industry press releases.
