Motion Filmworks // Maritime Association of SC

MARITIME ASSOCIATION OF SOUTH CAROLINA

A trade association that connects the Maritime industry, its members, and entities who support maritime commerce. MASC advocates for issues impacting the industry and serves to advance, promote, and protect the interests of the maritime community across South Carolina.

SITUATION
TASK

Logistics companies are struggling to fill career opportunities within the Maritime Industry in South Carolina due to the rapidly growing economy and Port expansion. Many current employees are also aging out of the workforce, opening up job positions that need to be filled.

OUR SOLUTION

2:25 Min Recruitment Video

Produce a story-driven recruitment video that spotlights individual employees and careers within the Maritime Industry of South Carolina to attract new talent and increase brand awareness. Motion Filmworks worked closely with the Maritime Association board to determine which industry sectors to feature and sought out diverse individuals with unique stories and a passion for their careers.

As a result, we were able to produce a video that captures what these jobs mean to these employees, their families, and the community as a whole. This video premiered at the annual Maritime Gala with over 600 attendees and received over 17K views in the first sixty days. The film is currently showcased on the website, on social media, at career fairs, in direct email marketing, and at industry events.