OF SOUTH CAROLINA
Logistics companies are struggling to fill career opportunities within the Maritime Industry in South Carolina due to the rapidly growing economy and Port expansion. Many current employees are also aging out of the workforce, opening up job positions that need to be filled.
A story-driven recruitment video that spotlights individual employees and careers within the Maritime Industry of South Carolina, highlighting example job opportunities. Motion Filmworks worked closely with the Maritime Association board to determine which industry sectors to feature, and sought out diverse individuals with unique stories and a passion for their careers. Personal stories bring to light what these jobs mean to these employees, their families and the community as a whole.
As a result we were able to provide a film that portrays real people in the work environment at the Port, allowing viewers to look through their eyes and experience what a career in the Maritime Industry in South Carolina could be like. This video is being showcased on the web, social media, career fairs, direct email marketing, educational presentations and industry press releases, attracting new talent and increasing brand awareness.
Annual Maritime Gala
Social Media Channels
Power Point Presentations
MASC facilitates the recruitment needs of the South Carolina Maritime community. The above recruitment video was used to promote through social media their brand and mission "Come Join Our Industry, Come Join Our Family!"
By using the power of social media, the video helped attract an all-time high of over 1,100 attendees seeking jobs in SC at the April 2018 MASC Career Fair.
This career fair video was created to showcase the successful event for companies in & around the waterfront who desire to participate in talent attraction. This video will be used in 2019 to promote the next career fair on social media and in schools to attract more attendees and fulfill more jobs in the Mcommunitycommuity.