A trade association that connects the Maritime industry, its members, and entities who support maritime commerce. MASC advocates for issues impacting the industry and serves to advance, promote, and protect the interests of the maritime community across South Carolina.
Motion Filmworks met us prepared. What we didn’t know, at that time, however, was how incredibly gifted they are in their ability to extract the most poignant aspects of a story and hit on precisely what motivates and moves us.
Maritime Association of SC
Situation // Task
Logistics companies are struggling to fill career opportunities within the Maritime Industry in South Carolina due to the rapidly growing economy and Port expansion. Many current employees are also aging out of the workforce, opening up job positions that need to be filled.
2:25 Min Recruitment Video
Produce a story-driven recruitment video that spotlights individual employees and careers within the Maritime Industry of South Carolina to attract new talent and increase brand awareness. Motion Filmworks worked closely with the Maritime Association board to determine which industry sectors to feature and sought out diverse individuals with unique stories and a passion for their careers.
As a result, we were able to produce a video that captures what these jobs mean to these employees, their families, and the community as a whole. This video premiered at the annual Maritime Gala with over 600 attendees and received over 17K views in the first sixty days. The film is currently showcased on the website, on social media, at career fairs, in direct email marketing, and at industry events.
ANNUAL MARITIME GALA
SOCIAL MEDIA CHANNELS
POWER POINT PRESENTATIONS
MASC facilitates the recruitment needs of the South Carolina Maritime community. The above recruitment video was used to promote through social media their brand and mission "Come Join Our Industry, Come Join Our Family!"
By using the power of social media, the video helped attract an all-time high of over 1,100 attendees seeking jobs in SC at the April 2018 MASC Career Fair.
This career fair video was created to showcase the success of the event for companies in & around the waterfront who desire to participate in talent attraction. This video will be used to promote future career fairs on social media and in schools to attract more attendees and fulfill more jobs in the maritime industry.