top of page

PENNSYLVANIA BEER ALLIANCE'S CHALLENGE

Explaining the importance and benefits of the Three-Tier System can be challenging, especially when speaking to someone outside of the industry. The Pennsylvania Beer Alliance needed a professional video that would clarify its messaging and educate the public on the role beer distributors play in the state of Pennsylvania.

PA Beer Alliance logo which is an image of a beer in a tall glass with their logo
Photo of Natural light beer on a pallet sitting on a automated conver belt getting ready to ship out to stores
Man in store organizing beer on the shelf at a local conveient store in PA for the PA Beer Alliance

OUR VIDEO SOLUTION

Motion Filmworks produced a 4-minute video that told the story behind beer distributors in Pennsylvania and streamlined the complexities of the 3-Tier System. Our crew spent 3 days filming throughout the state of PA to capture dynamic footage at multiple beer distributors and retail locations. Authentic interviews with industry experts were filmed to serve as the narrative of this story. This video continues to serve as a valuable marketing and educational tool for the Pennsylvania Beer Alliance and its members.

Photo of foaming beer in glass with green and white lighting

HOW THEIR

VIDEO IS USED

Distributed to Member Companies

Shared directly with Legislators 

Featured on Website Homepage

Email Marketing

Warehouse Tours 

Social Media

PRODUCTION DETAILS

3 Days of Filming in PA

Crew Size: 3

# of Distributors: 3

# of Interviews: 8

WHAT WE DELIVERED

3:57 Minute Brand Story Film

(3) 30 Second Social Media Videos

Beer Bottle Cap Collection

CLIENT TESTIMONIAL

BTS_DSC3266.jpg
PA Beer Alliance logo which is an image of a beer in a tall glass with their logo

Alyssa Gorman, Communications Director 

Pennsylvania Beer Alliance

I highly recommend using Motion Filmworks for all your video production needs. They made the entire process seamless and were great about communication throughout the entire project. We were incredibly pleased with the final result and would definitely use them again for future projects.

SCHEDULE A
DISCOVERY CALL WITH US

The first step in our simplified process is to set up a 15 minute discovery phone call. Here we learn more about your organization, share goals and discuss investment options for your film.

Two people looking at a beer from the beer cooler in a grocery store
bottom of page