South Carolina Beer Wholesalers Association
The South Carolina Beer Wholesalers Association is a non-profit trade association representing the State’s independent beer wholesalers. Established in 1939 SCBWA is dedicated to promoting, protecting and serving the common interests of members through effective leadership and a strong, unified association.
Motion Filmworks immediately understood our industry and messaging goals. Professional, fun, and dedicated to what is truly an art, they provided us with a tool to effectively and quickly tell our story.
Situation // Task
The South Carolina Beer Wholesalers Association plays an integral role in the community and the economy of South Carolina.
A large percentage fo the population does not understand what the SCBWA does and the economic impact they have in South Carolina. More people deserve to know the SCBWA story and the real value they bring to the industry. The most effective way to increase their brand awareness is to create our Brand Story Video to educate consumers and legislators and will engage viewers.
2:25 Min Brand Story Video
Imagine a film that follows the journey of a beer brought to life. By using our storytelling techniques and creative skills we will intertwine the important role that the association plays through this process.
Our technique will capture the viewers' attention as we make the brand look authentic, appealing, and showcase its stories of real employees.